Do you know your social media profile can hold as much weight as your resume?. Yes it can!  From Instagram reels, Tiktok videos, to LinkedIn endorsements, the platforms you use daily for memes, trending gossip, and endless scrolling can also be the key to unlocking your career growth. But here’s the catch: It’s not just about posting selfies, memories, memes and gossip, or celebrating random wins—it’s about strategic storytelling.

Imagine this: You are at a networking event (or a meet and greet as we like to call it). You wouldn’t just blurt out your life story to everyone you meet, right? You’d be intentional—showcasing your strengths, sharing your ambitions, and connecting with people who align with your goals. That’s exactly how you should treat social media if you want to grow your career online.

Why Social Media?

Gone are the days when the “dream job” was only landed through formal applications. Employers and clients are increasingly scouring the internet to find talent. According to a recent report on datacheckink, 70% of recruiters use social media to screen candidates. So, whether you’re a fresh graduate or a seasoned professional, your online presence can help you stand out.

 

How to Grow Your Career Online

Here are practical steps to make social media work for you:

  1. Optimise Your Profiles

Think of your profile as a digital billboard. Would a recruiter scrolling through your page stop to learn more?

  • On LinkedIn: Use a professional photo and write a headline that tells your story (“Passionate Digital Marketer | Content Creator with a Flair for Storytelling”).
  • On Instagram or Twitter (X): Highlight your expertise in your bio, especially if you’re showcasing creative work or thought leadership.
  1. Share Content That Aligns with Your Career Goals

Social media isn’t just for following; it’s for showcasing. Create posts that highlight your skills, projects, or perspectives on industry trends.

  • For creatives: Share snippets of your portfolio or behind-the-scenes stories of your process.
  • For professionals: Break down complex topics into relatable insights that others in your field would find valuable.

3. Network Like a Pro

Engage with industry leaders, join relevant groups, and participate in conversations. Remember, every comment, like, and share is an opportunity to connect.

  • Tip: If you’re shy about sliding into DMs, start by responding to their posts thoughtfully.
  1. Stay Consistent and Authentic

Authenticity is your superpower. You don’t need to fake perfection; instead, share your growth journey. For example, a post about the challenges of mastering Excel can resonate just as much as a post about earning a certification.

 

Avoid These Mistakes

  • Mixing Personal and Professional Recklessly: It’s okay to have fun online, but ensure your public posts reflect the image you want to project professionally.
  • Being Inactive: A dormant profile is a missed opportunity. Consistency matters.
  • Ignoring Opportunities for Engagement: When someone comments on your post, respond! Building connections often starts with small gestures.

 

Your Career, Your Rules

Social media is a tool—it’s up to you to decide how to use it. Whether you’re sharing your love for coding on LinkedIn or creating insightful reels about workplace dynamics on Instagram, every post builds your brand.

And remember, just like growing anything meaningful— whether it is growing out your hair, or preparing your favourite meal—it takes time, care, and effort to grow your career online. Start small, stay consistent, and watch the opportunities roll in.

So, what’s your next move?